There would be no single SEO executive who
is not aware about the Panda update given by Google a few time back. Many
websites got hit by this Panda update very badly and the result is that the top
most websites are seen nowhere now. The main reason for this update was
penalizing the websites with duplicate content. Google wanted to raise the
websites with unique and original content on the search engine ranking results.
Earlier the website owners were more
concerned about gaining online visibility instead of giving quality to their
readers. It was becoming a notorious game field where the one who do not follow
the terms and conditions will be driven off their ranks.
Now here we will discuss some useful points
that will help you in getting rid of this Panda
update and make sure that your website will remain on the top. The only
mantra to be successful is to be original.
Here are some good points:
1. Write content that your
users would love, not Google
When you are introducing your products and
services on your website, try to be original. Do not copy the content from any
other website and copy paste it to your own website; write original product
descriptions that should be capable of explaining the products well. The
information that you are providing to your readers must be true and
trustworthy.
Also you have to update the content on your
website on regular basis. If not then your website won’t be able to stick to
the top rankings for long.
2. Remove the bad quality
content on your website
If you have already have experienced the
punch on your website by Google Panda and you are searching what all you can do
for ranking better again then one thing you can do is improve the content
already present on your website. Either write completely fresh content for your
website or rewrite the matter already present. Improve its quality and make it
informative. Do not forget to be original. To add more you can add these
things.
- Replace low-quality content with good quality content
- Do not over use your keywords
- Remove unnecessary pages from Google search
3. Make your website look
tidy and well organized
Architecture of your website is one more
important factor that will help you in saving your website from Panda penalty. You
have to improve the navigation system of your website. Design
your website in such a way that it should be easy to navigate and people
shall be able to find easily what they are looking for. Do not use more than
100 link pages. Always validate your website with the tools like HTML validator
and CSS validator.
4. Your website should be
faster
No one likes to wait for the website to
open. Loading time could be one of the reasons for penalization of your
website. So tidy up your websites and make them load faster. Also,
- Make your website mobile friendly
- Compress the images you have used
- Minimize your files
- Do not make use of flash
- Remove unnecessary plug-in
- Make use of caching plug-in
It is important to take care of all the
above given points if you want to safeguard your website from the Panda attack.
Content is the main thing that Panda is looking for. Change your content, give
quality content to the web users and prevent your site from getting penalized.
