On an average basis, Google makes almost
500 adjustments with its search engine algorithms every year. After the first
panda update that Google has given in February 2011, many of the Google
algorithm updates and the other changes have been more determined and are
far-reaching in their effect. The net effect is to raise the quality of the
content over the thin content. With this it has found various spammy websites
and has pushed many digital marketers away from relying on the keyword usage
and the performance data.
These changes are especially designed for
improving the quality of the search results that Google has to offer to their
clients. For those who perform SEO, the updates have a collective impact and at
times it gets confounding and frustrating. With all these changes, the
questions that arise in mind are that are we moving towards the new trends of
the SEO market? Are we moving towards the improved results?
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| SEO Trend in the Market |
SEO
is all about Content Marketing:
According to an SEO marketing manager, the
content marketing trend has overblown. This is what SEO has always been about.
It only looks like a growing thing to the people who were using spammy tactics
and now Google has made it more difficult for them. With the help of these
algorithms we are moving ahead in the SEO and will definitely reach our goals.
SEO
and Content Marketing are becoming synonymous:
If you play according to the rules you
cannot get one without the other according to the SEO consultant. Traditional
SEO will always remain the same. Often people underestimate the work that goes
with the keyword research by tagging each page and every website. There is a
lot more to SEO than just finding spammy links.
Search
engines will be smarter in 2014:
Search engines are developing intelligence
with the development in the algorithms. They provide value from the website
that creates the illusion for the value. "If you think that SEO is a
series of HTML, link building and keyword tactics that enables your website to
rank better in the search engines then yes the SEO strategies are well on their
way for the post-SEO era. SEO specialists from the next generation know these
techniques very well and will also dominate the search rankings by creating
relevant, engaging and detailed content.
Social
presence will be considered more important that the searches.
This trend which was evident in 2013 will
be more clear and obvious this year. It is not that the Search engine era is
over for now; it is still worthwhile to put your resources into SEO. Having a
strong social presence will become more and more reliable in the driving
traffic and for building brand awareness.
Determining
what will rank and why?
The new era of SEO and
internet marketing will determine which page is ranking on what basis. This
will become even more complicated. But SEO executives have to expect a lot of
time and efforts that should be devoted for sorting out what type of sharing
and what type of content move the needle for the Google rankings now and what
are not.
